Social media

If you’re looking to be a social media manager, whether freelance or employed, then there are things you can do which can help you on your chosen career path. Although there are some official accredited courses you can do which will prove your credentials, the industry is still developing and the choice of courses is still fairly slim.

So, you’ve made the decision that your company should get on the social media bandwagon. You’ve even decided which networks you think would be best for reaching your target market. You may even have an idea of the sort of content you’d like to share. That’s fantastic. Welcome aboard!

Quick question – who in your company is going to be responsible for looking after your company’s social media presence?

Here is the Powerpoint presentation which accompanies a talk I gave on the 25th November at a meeting of #Creative1Hull, a creative industry networking organisation in Hull.

When paying someone to look after social media activity for a business, either in-house or on a freelance basis, you will want to see a good ROI. You will want to see that your investment in social media is proving to be a success for your company.

It can be overwhelming trying to get on all social media networks at once for business, and I’ve learned from painful experience that there is a merit in setting them up in a certain order. You see, you can use log-in information from one social network to sign-up for another, meaning you don’t have dozens of different passwords to remember.